Thursday, January 24, 2008

British Airways

British Airways has announced that it will be flying new 5 weekly flights to HYD-Hyderabad, India effective October 27th 2008. All flights will be flown using a Boeing 777-200ER nonstop from Heathrow.

Flight timings are as follows :

BA 277 Dep LHR 1330 Arr HYD 0425+1
BA 276 Dep HYD 0715 Arr LHR 1300

Analysis :

An excellent strategic move by BA to gain a strong foothold in this niche market segment before others start flying there. They will have a lucurative monopoly on this sector as no other airline flies to HYD nonstop from LHR. Currently, only LH & KLM offer nonstop flights from Europe to HYD but with BA's B 772ERs having a superior in-flight product in all cabin classes compared to LHs A 343s & KLs MD 11s, one can expect them to take a decent chunk of the HYD-UK & HYD-USA/YYZ market share away from KLM & LH.

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