Los Angeles and Geneva increased by Emirates

Emirates has officially announced that it will be significantly increasing its presence in both Los Angeles and Geneva from Summer 2016 onwards. The main highlights are as follows:

LAX - frequencies increased from daily A380 to double daily A380 effective 01JUL

GVA - frequencies increased from daily to double daily B773ERs effective 01JUN

DFW - capacity reduced from daily A380 to daily B773ER

Comments:

The increase for LAX is easily justified as the market demand there for all the various segments EK serves via DXB. With Iran opening up and considering over 800,000 Iranian emigrants reside in the LA area, this will help boost IKA, MHD and SYZ loads for sure in turn. EK one feels is also going to aggressively target the East/South Africa market segment to/from LAX with this new additional service as this is a niche it can provide that EY/QR cannot as well as they can. 

With regards to GVA being increased to double daily, unfortunately one does not see any commercial logic to it what so ever as the demand is simply not there despite EK's massive onward route network beyond DXB! To even fill year round 60% of a double daily B77W will be a monumental task for EK when there are other markets that deserve a frequency increase such as ADD, BRU and SGN (if bilaterally allowed). Perhaps there are other ulterior motives involved such as to irritate LX/LH, poach away long haul market share bound to Asia especially or this is a good way in which to detour any hope other Asian carriers such as SQ and CX have to serve GVA nonstop in 2017.